Forrest Hoffmaster

Chief Executive Officer

Forrest Hoffmaster is responsible for the company’s finance functions including Accounting, Audit, Risk, Tax, Treasury, Financial Planning & Analysis, Investor Relations, and Capital Markets. In addition, oversees the company’s data analytics and information technology functions. Hoffmaster brings to Schwazze a 30-year career with broad C-suite experience in purpose-driven companies including Whole Foods, HEB Grocery, Advanced Micro Devices and, most recently, with New Seasons Market headquartered in Portland, Oregon. Prior to New Seasons Market, Hoffmaster spent 15 years with Whole Foods Market and, prior to that, he was with HEB Grocery and Advanced Micro Devices in finance management roles. Hoffmaster began his career as a CPA with Arthur Andersen focusing on SEC and GAAP compliance and reporting, graduating from the University of Houston Cum Laude with a BBA in Accounting.

Collin Lodge

President, Strategy

10-yr retail professional, launched career at Albertsons Companies, where he supported M&A and Integration Functions as Senior Director of Corporate Development. During 6-yr span, team acquired over $30B in revenue (>1,500 locations) and realized over $800M in cost out synergies. Later, Collin supported the foundation and expansion of eCommerce, launching subscription services and last mile delivery, leading the negotiations and successful partnerships with Plated and Instacart. Collin is a competitive professional that excels with change management, and a skilled negotiator with successful track record of establishing mutually beneficial strategic structures. Collin received his MBA from Boise State University.

Chris Driessen

Executive Vice President, Commercial Operations

Known for his leadership, strategy development and brand building expertise, Driessen has more than 20 years in sales and business development roles. Formerly chief executive officer of Front Range Biosciences, a biotechnology research firm based in Boulder, Colorado, Driessen brings over a decade of experience in the cannabis industry.  Prior to his leadership role at Front Range Biosciences, he held roles as president and chief executive officer of Slang. During his time at Slang, Driessen built O.pen into one of the most widely distributed and recognized brands in cannabis. Before entering the cannabis industry, Driessen led teams for Fortune 500 companies including Starwood, Konica Minolta, Marriott, and Intercontinental Hotels Group.

Ken Bair

Executive Vice President, Retail

Eric McQueen

Executive Vice President, Finance

Stacy Hilyard

Vice President, People and Culture

Philip Heinrich

Senior Director, IT Infrastructure